HOW TO SCORE LEADS USING PERFORMANCE MARKETING SOFTWARE

The Value of Multi-Touch Acknowledgment in Performance MarketingMarketing attribution is crucial for making informed, data-backed decisions that line up with consumers' journeys. Multi-touch acknowledgment models provide an even more nuanced viewpoint, distributing credit report to touchpoints that aren't constantly given enough exposure in common

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable data